BBC and ITV have secured UK TV rights for UEFA Euro 2024 & 2028 tournaments.
This new deal sees both British broadcasters continue their long-standing commitment to live coverage of the European tournament which dates back several decades.
Under this deal, BBC and ITV will split coverage across Group Stage and Knockout rounds equally until the Grand Final as has been the case at previous UEFA Euros and FIFA World Cups, whilst the Final will be televised live by both broadcasters.
Germany will host UEFA Euro 2024, whilst the hosts for the 2028 edition is yet to be confirmed with UK & Ireland in contention for hosting rights.
Speaking about this renewed joint-broadcasting deal to retain free-to-air coverage in UK between both flagship broadcasters, ITV Director of Sport, Niall Sloane said: “This deal keeps the Euros available on free to air television for viewers for the coming years.”
Sloane also acknowledged ITV’s record-breaking coverage for a single football match between England and Denmark at Euro 2020’s semi-finals, with 27.6m viewers tuning in across the UK as the match was ultimately won in extra-time by the Three Lions.
Addressing that achievement, Sloane added: “Having delivered the biggest ever UK single channel football audience of 27.6 million at last year’s Euros’, for England’s semi-final victory over Denmark, we’re looking forward to bringing to the widest audiences the very best coverage of tournaments that have such broad appeal.”
BBC Sport Director, Barbara Slater meanwhile highlighted the BBC’s reliability in their “ability to bring the biggest sporting events to the widest audience”, as she expressed her “delighted” feeling in jointly securing this fresh contract alongside ITV in hope of providing “more memorable moments for viewers.”
UEFA’s Marketing Director, Guy-Laurent Epstein added that UEFA were “very pleased” to renew the UK rights with BBC and ITV, citing their quality “in-depth knowledge and expertise” in the importance of UEFA Euros broadcasting for British fans across the UK.
BBC and ITV are currently gearing up for coverage of 2022 FIFA World Cup where the former will broadcast the opening match between Qatar and Ecuador on Sunday 20 November, preceded by coverage of Chelsea’s clash against Tottenham in Women’s Super League.
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