
Sky Sports have extended broadcasting rights for F1 in UK & Ireland, Germany and Italy territories.
Sky first began broadcasting F1 in the UK & Ireland in 2012 before seizing exclusive rights from 2019 season onwards, with their latest contract extension now securing their status as the main broadcaster of F1 until end of 2029 season as their current contract was set to end at end of 2024 season.
It has also been confirmed that the British Grand Prix plus highlights will be shared with a free-to-air terrestrial broadcaster, in line with their current deal with Channel 4 who currently hold joint-live rights to British Grand Prix plus highlights of all other races each season.
Sky Germany and Italy meanwhile have extended their rights until end of 2027 season, with this season’s Saudi Arabian GP being the most-watched event on Sky F1 in both countries.
Executive Vice-President & CEO of Sky UK & Europe, Stephen van Rooyen issued the following statement on these latest broadcasting contract extensions: “Formula 1 continues to break records on Sky, with millions more watching than ever before across our markets, driven by new younger and female fans which is fantastic for the sport.
“More than 80 countries will continue to enjoy our world class analysis and content of one of the most exhilarating sports in the world.”
F1 President & CEO, Stefano Domenicali added that he is “incredibly proud” and “delighted” to extend F1’s broadcasting contracts across Germany, Italy plus UK & Ireland, which he hailed as “a very important commitment” from Sky to the sport’s future.
Domenicali proceeded to praise Sky for their help in “engaging new and more diverse audiences” whilst retaining “traditional fans” of F1.
F1’s Director of Media Rights and Content Creation, Ian Holmes added that these new contracts is reflective of the sport’s “long-term partnership” with Sky to help “grow Formula 1 to new audiences and markets.”
Leave a Reply