Alpine F1 have unveiled their new temporary winter livery as part of a merger between Renault Sport Cars and Renault Sport Racing under Alpine flagship.
This new partnership is aiming to combine high-tech excellence and racing passion in order to develop ‘exclusive’ sportscars, benefitting from media exposure within F1 and Alpine legacy incorporating F1 features.
As part of the change, Renault F1 will now race under the Alpine F1 Team title and become a ‘full-fledged’ factory team, whilst forming a ‘core’ part of Alpine’s motorsport strategy.
Alpine Design Director, Antony Villain has iterated that giving Alpine’s motorsport programme from F1 to Formula Regional European Championship “a powerful and specific identity” is “an opportunity.”
With the winter livery now unveiled, Villain said; “The livery presented today is the first evocation of the Alpine F1 team’s new identity. Some of the structural graphic elements will remain on the racing livery while others will change.”
Villain also pointed to the Alpine emblem in a tricolour graphics system as a “clear-cut symbol” of the brand’s motorsport identity moving forward, in which the white and red reflected the colours of French and British flags given that the team have factories based in both countries.
There however will be further tweaks to all motorsport assets to come in the coming months.
Fernando Alonso and Esteban Ocon will race for Alpine F1 in 2021 season with winter testing set to be held in Bahrain from 12-14 March, ahead of the season-opener just two weeks later at the same circuit.
Ocon took to Twitter soon after the livery unveiling to tweet of his excitement at getting behind the wheel of the F1 A521 in March.
— Esteban Ocon (@OconEsteban) January 14, 2021
Alpine also released a short advertising video on Twitter promoting the new Alpine F1 livery.
— Alpine F1 Team (@AlpineF1Team) January 14, 2021