Visa Cash App RB have unveiled a denim livery for the 2024 Singapore Grand Prix.
RB have teamed up with fashion brand, HUGO to design a denim livery which the team will race in Singapore this weekend, from 20-22 September.
The move has been welcomed by driver, Daniel Ricciardo despite rumours over his immediate future with Liam Lawson in contention for his seat, as the Australian hopes that this is the start of more innovative liveries.
“Over the years we’ve seen fashion brands join forces with F1 teams and drivers, especially when it comes to outfits, but never have we seen any of them take this step in full immersing themselves on track too.
“We’re really raising the stakes here and paving the way, showcasing that there’s so much more that can be done for brands to explore.
“I think we’re definitely going to open the eyes of these fashion houses and see more fashion-inspired liveries come to life.”
Ricciardo’s teammate, Yuki Tsunoda added: “Fashion is one of my passion points, so to see our team collaborating in such a unique way, beyond our team kit and our daily HUGO outfits is super cool, especially since no one else has ever done it before.
“Doing something like this is a real reflection of our identity and creativity; at VCARB, we’re looking to speak to fans from all industries: art, music, fashion, so this is a real step towards everything we’re striving to do as a team.””
This livery marks the first time since the 1990s when Benetton ran an united colours livery, with no other team having ran a fashion collaboration on their car’s livery.
Mercedes meanwhile will run an emerald green livery to mark Petronas’ 50th anniversary.
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