Adobe Announced as Women’s FA Cup Title Sponsor

Adobe have been announced as the new title sponsor of the Women’s FA Cup.

Vitality had sponsored the Women’s FA Cup in recent seasons but have now been replaced as the title sponsor by Adobe, who will provide the FA with access to their digital media tools in order to enhance the organisation’s ability to entertain and reach new audiences.

The title sponsorship deal will run on a three-year contract until July 2026.

FA Director of Women’s Football, Baroness Sue Campbell explained that Adobe’s sponsorship marks the start of “the next phase of development” within the competition which had “grown to new heights” in recent years in parallel to the game’s “wider growth” of recent seasons.

Campbell added that both FA and Adobe have a joint passion of “… holistically celebrating the unique characteristics that makes the Women’s FA Cup the most special and prestigious domestic cup competition in the world.”

“The Adobe Women’s FA Cup is about inspiring stories of clubs and players that dare to dream. Cup runs, big away draws for underdogs, and the human stories behind them are truly the magic of the competition,” commented Adobe’s Vice President, Simon Morris on the cup’s magic.

Morris went on to iterate that Adobe “… want to put those magic moments into the spotlight, helping the clubs, players and fans tell their stories in ever more creative ways,” to reach and inspire new audiences whilst also “motivate the next generation of players and supporters of the women’s game.”

This announcement comes as the season’s competition hit the Second Round stage, whilst the Women’s Super League saw a new record peak audience as 1.1million tuned in to watch Chelsea beat Liverpool last Saturday (18 November).