QPR have announced that the official name of their stadium will revert back to Loftus Road for the first time since 2018-19 season.
QPR changed the name of their stadium in June 2019 to the Kiyan Prince Foundation Stadium following a club supporter vote to gift the naming rights of a stadium to a charity, with the Kiyan Prince Foundation winning the honour.
The charity was set up by Mark Prince in order to educate young people about the effects of knife crime, after his son and QPR Academy member – Kiyan was stabbed to death at 15 years-old in May 2006 trying to stop a fight outside his school.
Speaking about the privilege of having owned the stadium’s naming rights for the last three seasons, Prince commented: “My family and I, including all of us at KPF, would like to thank everyone involved at Queens Park Rangers, including the supporters, for honouring Kiyan and the work that the Kiyan Prince Foundation is doing.
“Winning the votes for the naming rights of Loftus Road Stadium has brought many benefits to not only the KPF charity but people in and around west London.”
Prince proceeded to praise QPR for their collaboration in delivering “motivational talks” to local schoolchildren and added that the naming rights had helped bring more attention to the charity’s work.
Young people have also had the opportunity to attend matches for the first time and the Foundation has even been able to rent a nine-seater vehicle from club sponsors to help transport young attendees to and from home matches whilst also benefitting from community initiatives.
Prince also noted the impact of the Coronavirus pandemic upon the Foundation but is excited for the future holds as he continued: “Covid restrictions brought challenges in terms of generating monetary gain through events for KPF but we have built an ongoing lasting relationship with the club.
“Even though the naming rights’ timeframe has officially come to an end and it is returning to Loftus Road, we look forward to future plans with the club and having a continued impact on young people, resulting in reduced knife crime and anti-social behaviour.”
QPR CEO, Lee Hoos added that the decision to return the stadium name to ‘Loftus Road’ came after reaching “a natural ceiling” in the impact that QPR could have upon the Foundation in terms of exposure from the renaming of the stadium.
Reflecting upon the coverage that the club has provided the Foundation, Hoos added: “There has been some incredible coverage and we are very proud as a club to have helped Kiyan become the first posthumous addition to the FIFA gaming platform.
“That campaign was voted as Community Project of the Year at the London Football Awards recently and was an incredible achievement by all involved.”
Hoos also confirmed that the club will continue to work closely with the Foundation beyond the conclusion of the naming rights, as he concluded: “It has been a privilege to work so closely with Mark and his team but this isn’t the end of our relationship.
“We will continue to support The KPF in the future and will be proud to do so.”
QPR will remain in the Sky Bet Championship for 2022-23 season after finishing 10th in 2021-22 campaign, having seen a late collapse of their play-off challenge.