Brentford have announced that their 2021-22 home kit will be extended to the end of 2022-23 season.
Brentford’s current home strip containing red and white stripes which was first worn during their first-ever Premier League match in a 2-0 home win over Arsenal in August, has been retained as first-choice kit for next season,
Brentford Chief Executive, Jon Varney explained this decision as forming part of the club’s three core values of; ‘Respectful, Progressive and Togetherness’ and will also ensure that the kit remains “affordable for our fans” whilst playing a part in creating “sustainability” within football.
Varney also noted that although rolling over a kit across two seasons “is not normal practice” for Premier League plus many EFL clubs compared to Non League teams, fans have iterated their backing for the decision to provide supporters with extra “savings” financially.
The club also confirmed that broadcast and commercial partnerships received by virtue of becoming a Premier League club this summer outweighs retail generated income, in turn creating “the perfect time for us to try something different without it having a material impact on our revenue.”
This extension also will enable the club to maintain their quantity stock levels and improve availability plus delivery times for supporters wishing to buy the home kit, with assured relevance beyond this campaign.
Varney also spoke about the environmental advantage of their decision to retain the home strip and serves as “a step in the right direction to help the environment a little” with support of Umbro who produces Brentford’s kits who will also seek to endure that production is also sustainable.
There though is some concern from a minority of fans who “enjoy” three alternative kits every season and feel that this renewal could limit their choice, although Varney has eased worries by confirming that there will be a new away and third kit for next season.
Varney also teased what fans can expect from next season’s away and third kits as he added: “We hope the new away shirt design will excite our fans who remember the 80’s and early 90’s, whilst the new third shirt is designed very much for the future!”