Cadillac have unveiled their race car livery ahead of their debut F1 season.
The dual coloured livery sees the right side of the car coloured in black, whilst the top half of the left sidepod is white with a black bottom half down to the nose and front wing section, of which the nose has adopted a white colour scheme.
Reflecting the different coloured sidepods, their title sponsor, TWG has white font on the black sidepod and black font on the white sidepod.
“This livery represents far more than a paint scheme; it represents who we are and what we bring to Formula 1,’” explained Dan Towriss, CEO of Cadillac Formula 1 Team Holdings, as he proceeded to explain that the design respects the sport’s history.
“Every detail is intentional: bold, modern, and unmistakably American, while respecting the heritage and precision that define this sport.”
Cadillac unveiled their new livery in Times Square, New York, alongside an advert during the fourth quarter of the 2026 Super Bowl, which saw Seattle Seahawks beat New England Patriots 29-13 to clinch their second Super Bowl title.
“Choosing to reveal our first race livery during the Super Bowl and in the heart of Times Square is a way to introduce our identity to the world at the intersection of performance, culture, and entertainment, and to connect with fans in places far beyond the paddock.’”
General Motors President, Mark Reuss added that the livery marks “a huge milestone” for the team and “showcases the American innovation, spirit, and pride we want to bring to the global stage of F1.”
Cadillac Team Principal, Graeme Lowdon added: “I’m incredibly proud to reveal the colors of our 2026 Formula 1 challenger.
“We are a team built on bold ambition and leadership in innovation, values which we exhibited today by tapping into one of the most culturally significant sporting events in the world in a manner that has never been done by a Formula 1 team before.”
Leave a Reply