AlphaTauri has been rebranded as Visa Cash App RB ahead of 2024 Formula 1 season.
The rebrand brings the team’s four-season spell under AlphaTauri to a close, during which they claimd 307 points in total, including victory at 2020 Italian Grand Prix and third-place at 2021 Azerbaijan GP which were both earned by Pierre Gasly.
Red Bull have now agreed a partnership with card payment company, Visa and mobile payment service, Cash App who will be the title name of their junior team, which will be known as Visa Cash App RB.
“This is a groundbreaking partnership, and a great opportunity for the Visa brand to engage one of the fastest-growing sports communities on the planet,” commented Frank Cooper III, Chief Marketing Officer at Visa.
“This alliance resonates strongly with Visa’s vision to inspire individuals to ‘make it,’ striving to take small steps for improvement each day, during every race or event.”
Visa Cash App RB Chief Executive Officer, Peter Bayer described the new team name as a “fantastic” step forward into a new era, as he iterated that the team are eager to fight higher up the grid again in the wake of Franz Tost’s departure at the end of 2023.
“Faenza is entering a new era of racing, staying true to our roots as a hothouse for talent but now with an even greater focus on competing for the biggest prizes in F1.
“We have a bold vision for the team led by myself and Team Principal, Laurent Mekies and having future-focused partners such as Visa and Cash App alongside us on that journey is hugely exciting.”
Red Bull’s Chief Marketing Officer, Oliver Hughes added that the rebrand marks “… the start of a thrilling new journey designed to take the team to new levels of competitiveness and that’s demonstrated in the presence of one of the world’s most iconic brands as the team’s title partner.”
There will be a new car livery with the rebrand which will be unveiled in Las Vegas on 8 February.
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