Williams have unveiled plans for a rebrand for the 2026 Formula One season.
As part of the rebrand, the team will be known as Atlassian Williams F1 Team whilst the current logo will be replaced by a modern interpretation of Frank Williams’ ‘Forward W’ symbol, which was first introduced in the team’s founding year of 1977 and featured on each of their nine F1 Constructors’ Title winning cars.
Williams’ Team Principal, James Vowles added: “I am proud that from next year we will be known as Atlassian Williams F1 Team and carry a logo on our car inspired by our founder Sir Frank Williams and deeply connected with our decades of success.
“As a team we are inspired by our past but excited about our future, and committed to writing a new Championship-winning chapter in Williams’ history.
“This evolved team identity reflects who we are, where we are going, and reintroduces our title-winning legacy to a growing F1 audience that was not following the sport when we were last dominant.”
Williams’ Marketing Director, Marcus Prosser added that the logo will allow their “rich history” to be “reimagined” for future generations.
“It is inspired by our past, confident about our future, and clear about our identity – a Championship-winning Formula 1 team with a burning drive to win again.
“We hope our existing and loyal fans will love it. But we also hope it will connect a new generation to our incredible legacy, building the community of Williams fans that will carry us to our next victory.”